Module 3

Module 3: Competitive Strategy and IT

Themes:

  • IT & Strategy
  • IT and Creation of Value
  • Business processes
  • Intro to Portfolio Approaches

Mini-Topics:

  • Mass Customization in IT systems

Video:

Module 3 Left-click to play.

*Video requires Windows Media Player to initiate. CLICK HERE to download a Free Media Player.

Book:

Applegate Text A: Chapter 3 + Appendix, Chapter 4

Components of a Business Model

Case Study:

A: 1-3 Wyndam

Articles:

WatchIT Video:

CLICK HERE for a tutorial for accessing WatchIT Videos.